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The platform is rolling out a fresh option that allows them to cut down on the volume of artificial intelligence-produced media appearing in their streams. This step comes as the platform announced that it now features more than 1 bn content made with AI.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a global rollout. This development comes amid a increase in AI content, spurred by recent content generation software.

The Broader AI Trend

Studies have shown that approximately one in 10 of the fastest-growing channels on a popular video site only show AI-generated videos. A significant portion of this content is considered mass-produced AI material, a label for inferior, mass-produced content that is often nonsensical or dreamlike.

Our research shows that numerous viewers like content created using AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the power to see more or less of that, according to their own preferences,” commented a spokesperson.

Scale of AI Content

TikTok announced that there are now 1.3 billion videos on its network identified as artificially created. In total, in excess of 100 mn videos are uploaded to the service daily, making AI content a minor percentage of its complete catalog.

User Control Features

Users will be able to limit or boost the level of AI-generated videos they watch by opening the “manage topic” setting in the platform and choosing “AI-generated content”. Further subjects that can already be controlled under the setting cover politics, fashion, aesthetics, and movement.

AI Disclosure Rules

The platform’s policies oblige creators to identify lifelike artificially created content, and it bans dangerous fake videos of celebrities or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.

Additionally, the platform will henceforth attach an AI-generated label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This measure is designed to stop users from seeking to circumvent the labeling process.

Educational Initiatives

TikTok is additionally establishing a two million dollar AI literacy fund for specialists and groups to create educational content about using AI responsibly. This project will support non-profit groups dedicated to teaching computer science.

Content Safety Approach

TikTok has defended its safety measures, following discussion over plans to make redundant numerous content moderators in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation department in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.

A senior executive explained that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it gets reviewed by humans. The platform stated a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference work at speed.”